Stitch Sisters

Basic Information

Business Name: Stitch Sisters
Established: August, 2019

Questions answered by: Elisa

Social Media

About Them

Can you please fully explain your business or product line?

Stitch Sisters is a “kawaii” or cute accessory brand. We make our product from mostly second-hand or thrifted material. All of our hardware, with the exception of our body jewellery for hygienic reasons, are sourced through craft destashes, thrift stores, or estate sales. We purchase most of our fabric from destashes, end-of bolts, apparel deadstock, or thrift stores. We try to source locally whenever we can, we have cart coins that are locally printed in the city, and we are in the works with a local print shop to add apparel to our lineup.

With the Winnipeg local maker community continuing to grow, what is the most important thing you’d like potential customers of your company to know?

Despite being mostly an e-commerce brand, we LOVE it when we get to meet you at events, hear how you heard about us, and be featured in your photos. It really cements that this is something we want to continue doing for a long time.

What inspired you to start your business?

In 2019, we had our mom’s sewing machine out and scrunchies/’90s fashion was just beginning to be popular again. Late one night, I said to my sister, “hey I have a few fabric scraps in this box, let’s try to sew some scrunchies.” We found out it really wasn’t that hard, and the next thing you know, we had something going. Since then, we’ve really developed a “look” for our scrunchies that is different and unique to our shop.

Do you have any advice that you would pass on to someone hoping to start up their own business or product line?

COVID was definitely a hurdle. We had just opened our business at the end of 2019, and I was already booking our market debut for the 2020 spring market season. When the first lockdowns happened, we really had to pivot from there. 2020 ended up being a really fortuitous year for us despite all of that, so I’m really happy we were able to make a bad situation good.

What has been your biggest success as a maker?

Currently, we are celebrating a lot at the shop. We have made 600 sales year to date, we have hit 2000+ followers on our Instagram, and we have our first retail location inside of Tiny Bliss Cafe on Main St. I only see it going up from here!

Do you have any advice that you would pass on to someone hoping to start up their own business or product line?

Just be yourself. You’re not going to be for everyone, but you will find your people. 

In the first few years of our business being open, we struggled with finding our target niche. We were trying to cater to too many types of styles at once and be one-size-fits-all. We went on hiatus in 2021 to work on a rebrand that we debuted in July 2022. We really worked on putting content & products out there that we love and reflect our personal style. We have seen better success since we made that decision.

Please share any upcoming events as well as the best place(s) for people to purchase your product!

You can currently shop our products at Tiny Bliss Cafe on 1354 Main Street; we are hoping to have another physical location to shop with us in the springtime! Following us on Instagram is the best place for where we will be next.

Pamela Roz

Pamela Roz has spent the last 15 years as a radio broadcaster including in classic rock, adult contemporary, top 40, nostalgia, and country formats. While honing the craft of radio, Pamela has grown her own publicity business, Pamela Roz PR. Since 2011, she has helped Manitoba-based artists/bands, theatre companies, events, organizations, and charities gain media coverage as well as enhance their online presence and grow their public followings (both on and offline). Under “other skills/passions”, you will find voiceover, journalism, interviewing, event planning, and event hosting. Pamela also continues to build her skills in journalism (which she majored in through Red River College's Creative Communications program), as well as social media, voiceover, interviewing, event planning, event hosting and radio tracking.

Pamela Roz has 178 posts and counting. See all posts by Pamela Roz

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