Basic Information

Business Name: Beithe
Established: 2018

Questions answered by: Kristy Menzies (owner)

Social Media

About Them

Can you please fully explain your business or product line?

Beithe is a small-batch, eco-friendly clothing line that celebrates art, colour, and texture. 

Hand-painted prints & quilted elements give a one-of-a-kind feel to the pieces. Working exclusively with natural fibres, each piece is thoughtfully designed. Loose cuts and timeless silhouettes give these garments longevity, letting them live in your wardrobe for years to come. A mix of comfort, sustainability, and style, each piece is available in sizes XS and up.

With the Winnipeg local maker community continuing to grow, what is the most important thing you’d like potential customers of your company to know?

Winnipeg has a really robust fashion scene. Everyone has their own distinct voice and there really is room for everyone to be here and succeed. Our pieces can fit together beautifully! For example, I work a lot with woven linen, so I’ll wear tunics I’ve made and layer them over turtlenecks & leggings from other local makers. 

Also, good things take time! I take a lot of care and give attention to details in the garments I make. I’m not working in a factory where items are mass-produced. I make each garment individually as they are ordered.

What inspired you to start your business?

I found it challenging to buy clothing for myself. I was looking for classic designs made in natural fibres at a price point that was accessible to me. I had a hard time finding that and assumed I wasn’t the only person who struggled with this.

What was the biggest struggle you’ve had to overcome?

Definitely finding the time to grow my business since this is my side hustle. I work full-time and have young kids, so balancing markets and orders on top of a full life can be challenging. I’ve hired a few amazing sewists who help me out at busy times and that’s really saved me.

What has been your biggest success as a maker?

Honestly, receiving positive feedback from customers. When they email to tell me how much they love their pieces as well as when they reorder and tell their friends about me…it makes it all worth it!

Do you have any advice that you would pass on to someone hoping to start up their own business or product line?

Never stop learning! I’ve had some amazing mentors who helped build a foundation for me and taught me a lot about the business side of fashion. I have over 20 years of experience in my industry but still take courses, listen to podcasts, read books, and bounce ideas off of other business owners. 

Please share any upcoming events as well as the best place(s) for people to purchase your product!

I’m done with in-person markets for 2022, but I hope to return to some markets in spring 2023. Shopping online is the best way to purchase for now!

Pamela Roz

Pamela Roz has spent the last 15 years as a radio broadcaster including in classic rock, adult contemporary, top 40, nostalgia, and country formats. While honing the craft of radio, Pamela has grown her own publicity business, Pamela Roz PR. Since 2011, she has helped Manitoba-based artists/bands, theatre companies, events, organizations, and charities gain media coverage as well as enhance their online presence and grow their public followings (both on and offline). Under “other skills/passions”, you will find voiceover, journalism, interviewing, event planning, and event hosting. Pamela also continues to build her skills in journalism (which she majored in through Red River College's Creative Communications program), as well as social media, voiceover, interviewing, event planning, event hosting and radio tracking.

Pamela Roz has 170 posts and counting. See all posts by Pamela Roz

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