Business Name: Cedar Lake Knits Website: www.cedarlakeknits.etsy.com Established: 2021 Questions answered by: Coral K.
Can you please fully explain your business or product line?
Cedar Lake Knits creates custom-designed and ready-to-wear knitwear for all ages, specializing in toques, baby items, and accessories. I have a soft spot for itty bitty items, spooky things, bright colours, and always love a good fluffy pom pom.
With the Winnipeg local maker community continuing to grow, what is the most important thing you’d like potential customers of your company to know?
Cedar Lake Knits is unique in that I work with you to design your custom, one-of-a-kind hat to match any outfit, any occasion, and any budget. You get to choose from a variety of patterns and styles, choose the perfect colours & pom pom to suit your tastes, and even choose from different yarn materials, whether it be lux 100% merino wool cloud yarn, economical wool blends, or animal-friendly synthetics.
My shop also offers lots of designs to inspire you, as well as ready-to-wear items to fall in love with or tweek as you see fit.
What inspired you to start your business?
I started knitting seven years ago, but just last fall, I began offering to knit toques for family and friends. The interest I received was bigger than I could have imagined and things snowballed very quickly into starting my Instagram page, attending holiday markets, and opening my Etsy shop – all within 2 months!
What was the biggest struggle you’ve had to overcome?
Probably just my own self-doubt. Putting yourself out there is scary, it’s easy to compare yourself to other shops, and put too much emphasis on follower counts & the number of “likes”. I’ve had to learn to channel that envy into inspiration and that doubt into strategies for improvement.
What has been your biggest success as a maker?
It would have to be the fact that since starting Cedar Lake Knits only nine months ago, I have already received orders and shipped my knit items to all 10 provinces in Canada, two territories, and two dozen States. Knowing that people across Canada and Internationally throughout the continent are wearing the things that I made feels pretty great.
Do you have any advice that you would pass on to someone hoping to start up their own business or product line?
Start by taking small, calculated risks. Starting a business doesn’t have to mean going all in, rather, it could be taking each day one at a time, growing steadily, and adapting to the changes as they come. Some risks pay off big while others flop, but each one is a learning opportunity and is always a step forward.
Please share any upcoming events as well as the best place(s) for people to purchase your product!
You can find me at the Winnipeg Local Shop Fall Market on October 15th and the 7th Annual Craft & Gift Christmas Market on November 12th & December 10th, all happening at Transcona Country Club, 2070 Dugald Road.