Business Name: Luna Juna Candles Website: N/A Established: 2021 Questions answered by: Vanessa Kolthof
Can you please fully explain your business or product line?
Luna Juna candles is a line of soy wax aesthetic candles. They come in a variety of shapes and pastel colours that can complement any space regardless of if you consider yourself a minimalist, maximalist, or whatever!
The candles are made unscented, initially because I frequently get migraines so I try to avoid scent, but I know that I’m not the only one, so these candles are great purchases for anyone else easily overwhelmed by fragrance. Though they are safe to burn, I’ve found that most customers keep them as decor!
With the Winnipeg local maker community continuing to grow, what is the most important thing you’d like potential customers of your company to know?
Every order that comes through makes my whole day. That’s my favourite thing about supporting local businesses is that you just know your order impacts the owner directly. It brings me so much joy knowing that I have made something beautiful that someone wants in their home.
What inspired you to start your business?
At the start of the pandemic, aesthetic candles began to gain immense popularity. I thought they were the most beautiful things ever and wanted to fill my home with them but at the time there were no businesses here in Winnipeg that made them. Instead of paying to ship them from abroad, I decided to start making them for fun and, not long after, I had friends and family asking if they could buy them. This is how Luna Juna was born!
What was the biggest struggle you’ve had to overcome?
So far it’s been having to navigate building a following. I didn’t initially start this as a business but now that it is slowly expanding, I’m trying to make more of an effort to appeal to customers. I’m not super great with tech and social media stuff, which can be hard, but I’m having fun trying!
What has been your biggest success as a maker?
I was asked to stock my candles in a salon, which is such a massive honour for me. Winnipeg has such an incredible host of cute local shops and it is a dream of mine to have my candles featured in more of them.
Do you have any advice that you would pass on to someone hoping to start up their own business or product line?
My immediate advice is to do it for you. If your main goal is financial success, you’re more likely to become frustrated and give up on it. If you’re doing something that brings you proper joy and is fun while doing it, you’re more likely to enjoy the process as a whole.
I honestly view Luna Juna as an inspiration page for me, first and foremost, which releases a lot of the pressure that sometimes compels people to seek premature growth for their business.
Please share any upcoming events as well as the best place(s) for people the purchase your product!
Currently, the best place to purchase my candles is directly through my Instagram! I’m taking orders via direct message which has, for the time being, allowed me to stay organized. All of the product information including prices, etc. is on my highlights on my page, so ordering is fairly effortless.