Anastasia Pindera

Basic Information

Business Name: Anastasia Pindera
Established: 2018

Questions answered by: Anastasia Pindera

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About Them

Can you please fully explain your business or product line?

I create concept-based contemporary jewellery which focuses on gender, sexuality, and the body. For example, my Impurity Ring series refers to and deconstructs the concept of purity rings; the 1990’s cultural phenomena and symbol of abstinence. The sterling silver designs alter the text or iconography of purity rings like that of a budding rose modified to a blossoming vulva-like version. The other rings feature stamped text which reads “Impurity,” “Broken Hymen”, or “Deflowered.” In addition to my concept-based work, I make more traditional jewellery designs.

The majority of my jewellery pieces are hand-carved in wax then moulded and cast in bronze or sterling silver. I’ve been working with a cast-in-place stone setting where the stone is set in the wax and the molten metal is poured directly around it. This technique can be tricky because stones can break during the intense process, but I choose it for the unconventional results and aesthetic. I strive to make jewellery that is finely crafted and unique in concept and design.

With the Winnipeg local maker community continuing to grow, what is the most important thing you’d like potential customers of your company to know?

I consider myself an artist before a business. I view jewellery as an art form. To me, it is a miniature wearable sculpture. My designs are generated by reading on topics such as interdisciplinary feminism, jewellery, and sexuality as well as reflection and personal experience. The goal is to challenge social conventions and encourage everyday conversations and empowerment. For example, my Menstruation Ring, which features red cubic zirconias that represent blood, set in a bronze vulva shaped ring, aims to generate conversations on the taboo topic and period politics.

What inspired you to start your business?

Growing up, I struggled with low self-esteem leading to an eating disorder and a pattern of problematic relationships in my early adult life. Before I had a clear sense of what type of career I wanted, I knew I wanted to do something which aimed to challenge the social conventions which influence the development of these issues. Unpacking this subject matter and combining it with my passion for art to encourage self-empowerment is the inspiration for my jewellery business.

I went to the Nova Scotia College of Art and Design to become a painter and ended up falling in love with metalworking. The Jewellery Design and Metalsmithing program focuses on both traditional metalsmithing techniques and art jewellery, which often employs a conceptual approach. I learned to push the boundaries of what jewellery can be and to combine it with my conceptual intent in a more accessible way than some other fine art practices. Jewellery feels more accessible to me in a way because it enters different social spaces on the body of the wearer and creates the opportunity for everyday conversations.

My goal is to create jewellery that addresses gender and sexuality topics, which are subtle enough in their design that they can be a symbol of empowerment just for the wearer, but also act as a conversation starter if the wearer wishes to reveal the meaning of the object. This includes topics from slut-shaming and virginity to queer sexuality and female body hair.

What was the biggest struggle you’ve had to overcome?

I believe each experience in our lives comes to teach us something and the struggle is part of the process.

What can be challenging at times is finding a work-life balance. While I established my business in 2018, I only recently started trying to make it a full-time thing. In addition, I create large-scale sculpture installations and work part-time bartending and serving at the King’s Head Pub. I enjoy the different types of work, but it can be exhausting juggling them all, especially during busy grant writing and craft show seasons. I’m lucky to have an employer who understands when I need to reduce my shifts so I can spend more time in my studio.

What has been your biggest success as a maker?

My greatest successes as a maker have been at craft shows when I’ve watched people carefully select a piece of jewellery. Often, they reveal their personal stories and why they love the particular piece. Hearing their stories and how empowered wearing it will make them feel is everything to me. 

Do you have any advice that you would pass on to someone hoping to start up their own business or product line?

Get ready to work. There’s so much behind the final product line – from concept research and design to photography and creating an online presence. It takes a lot of investment – not just money but lots of time and sweat equity to get an artistic business going. It takes heart.

Please share any upcoming events as well as the best place(s) for people the purchase your product!

When things with the pandemic settle down again, I am hoping to do an outdoor spring sale with Tricia E. Brock, a textile artist, and Tricia Wasney, a jewellery artist. 

Follow me on Instagram for updates on future events! I will be getting work into local shops soon but as of now, my work is only available on my website.

Pamela Roz

Pamela Roz has spent the last 15 years as a radio broadcaster including in classic rock, adult contemporary, top 40, nostalgia, and country formats. While honing the craft of radio, Pamela has grown her own publicity business, Pamela Roz PR. Since 2011, she has helped Manitoba-based artists/bands, theatre companies, events, organizations, and charities gain media coverage as well as enhance their online presence and grow their public followings (both on and offline). Under “other skills/passions”, you will find voiceover, journalism, interviewing, event planning, and event hosting. Pamela also continues to build her skills in journalism (which she majored in through Red River College's Creative Communications program), as well as social media, voiceover, interviewing, event planning, event hosting and radio tracking.

Pamela Roz has 170 posts and counting. See all posts by Pamela Roz

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