Business Name: Little Rue Studio Website: https://www.littleruestudio.com/ Established: 2020 Questions answered by: Nia Schindle
Can you please fully explain your business or product line?
I created Little Rue Studio as an experimental space where I could reconnect with my childhood imagination and become the children’s book author I always dreamed of. My vision is to operate Little Rue Studio as an independent book press and shop for small goods, stationery, and other fun stuff, but I’ve left it open to evolve into whatever it may become. I consider it the creative umbrella for all the projects and ideas pouring from my mind, and hope to share it all with you as I continue to grow as a mom/author/creative/business owner/forever-multi-hyphenate.
I launched my first children’s board book under Little Rue Studio in May 2021 and have sold over 400 copies to date. The book is called “What Is This Thing?: A Story About Face Masks”, and it’s a playful and lighthearted way for young kids to explore the reasons why we wear masks during the pandemic (and beyond)!
With the Winnipeg local maker community continuing to grow, what is the most important thing you’d like potential customers of your company to know?
When you support a local maker, you are supporting a real person. You’re supporting their DREAM. I do a little dance every time I receive an order (no, really!!) and the support from the local community means the world to me. I know other authors, artists, and makers feel the same.
What inspired you to start your business?
My daughter Bowie was 10 months old when she sparked the idea for my children’s book. She would always try to wear face masks as hats or on her feet like shoes, and I thought that would make such a fun and cute story. Her middle name is Rue, which is where I got the name for my business.
What was the biggest struggle you’ve had to overcome?
Self-publishing is a challenging, but rewarding journey! I didn’t give myself time to launch a Kickstarter campaign, so self-funding the entire project was a risk and added stress I decided to take on. Finding the right illustrator was also a challenge, but once I discovered Rafa Harger, I knew we’d create magic!
What has been your biggest success as a maker?
Seeing so many children enjoy my book has been beyond fulfilling! My book is also now available in 12 stores across Canada, which is something I’m very proud of!
Do you have any advice that you would pass on to someone hoping to start up their own business or product line?
Don’t just dream it, do it! Your determination and resilience will surprise you. Making your goals a reality is the biggest reward.
Please share any upcoming events as well as the best place(s) for people the purchase your product!
The list of retailers currently carrying my book here in Manitoba, Ontario, and Alberta can be found HERE!