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Alverstone Jewelry

Basic Information

Business Name: Alverstone Jewelry
Website: https://www.alverstonejewelry.com/
Established: 2018

Questions answered by: Crystal Jupiter

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About Them

Can you please fully explain your business or product line?

I’m Crystal and I’m the owner of Alverstone Jewelry. I’m a self-taught jewelry maker and I create all my products with semi-precious stones, metals, and glass beads in my little home studio. I specialize in bracelets, necklaces, and earrings. I create jewelry for those who don’t want to break the bank but still want to look fashionable for everyday styles and special occasions.

With the Winnipeg local maker community continuing to grow, what is the most important thing you’d like potential customers of your company to know?

I ensure that all items live up to what the semi-precious stones they’re made with – which is meaningful. I share the meanings of each stone with my customers that go along with their purchase so they know that the product they bought was intended to be meaningful.

What inspired you to start your business?

Jewelry making started out as a hobby for me, but when friends and family started to take notice and share my finished product with their own friends and family, I knew that I should share my pieces with others.

What was the biggest struggle you’ve had to overcome?
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The biggest struggle I’ve overcome occurred just this past year. I had signed up for MANY in-person markets and a had few things in the works, but with the pandemic, these were all canceled/postponed. What I thought was going to be a very quiet and disappointing year, ended up being one of the busiest! Winnipeg has a big community for supporting local! Thank you, Winnipeg!

What has been your biggest success as a maker?

My biggest success is being on multiple platforms. I never thought I would see my products in Winnipeg stores or on a platform like GoodLocal!

Do you have any advice that you would pass on to someone hoping to start up their own business or product line?

If you are passionate about what you do, keep at it! There’s going to be so much information being thrown at you and it will no doubt feel overwhelming, but just keep going!

Please share any upcoming events as well as the best place(s) for people to purchase your product!

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You can find Alverstone Jewelry on GoodLocal.ca and Brewts.com. We’re also on the LUCKYGIRL POP UP maker guide and Scattered Seeds small business directory.

Pamela Roz

Pamela Roz has spent the last 14 years working in radio while also running her own publicity business, Pamela Roz PR, since 2011. The focus of the latter has always been the needs of Manitoba-based artists/bands, theatre companies, brands, charities, events, and organizations. Pamela also continues to build her skills in journalism (which she majored in through Red River College's Creative Communications program), as well as social media, voiceover, interviewing, event planning, event hosting and radio tracking.

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