Business Name: inhale•exhale Website: N/A Established: 2020 Questions answered by: Annelies Whiting
Can you please fully explain your business or product line?
I offer 100% clean ingredient bath, body, skincare, and home products. What that means is that the products are all-natural and there are no chemicals, synthetics, or anything harmful to you or your body. Everything is made in small batches and handmade right here in Manitoba.
With the local maker community continuing to grow, what makes you stand out from the rest?
All the ingredients are natural and I take the time to educate my consumers on the benefits of all the ingredients used. As well, I am constantly educating myself on my line of business and the products I use, whether it be by book or the internet. Everything I make is handmade with love and it makes me so happy to be able to share it all with everyone.
What made you realize that you had a product that could be shared with others?
My business name means a lot to me as it is my daily mantra. From your deep inhalation, then holding your breath for a few seconds, to the exhalation it is all to calm your mind. I have been struggling with anxiety and depression for years and not only does using the products (ex. Lavender – used to reduce stress and anxiety, and promote relaxation) really help me but making the products is quite therapeutic for me as well.
What has been your biggest success as a maker? Biggest struggle you’ve overcome?
So far, any time I have repeat customers is a success. This to me means that someone gave me a chance and was satisfied enough to get the same product again or try something new. (It also helps, and is a great feeling of success, when I have people viewing and purchasing my products in-store at ‘the Locals’)
It’s been difficult, financially, as I have been paying out of pocket since day one. Which means that sometimes I can’t get certain ingredients or so as I cannot afford at the time. Or, something sells out (ex. Jars) before I’m able to make a purchase. As well, being a new business it can be tough to get your name out there and build a customer base.
Any advice that you would tell someone hoping to start up their own business or product line?
Choose something you enjoy doing, so that even if it doesn’t work (by turning it into a small-large business) out that you can still find joy in making these things for yourself or even friends/family.
Please share any upcoming events (physical events, virtual sales, etc.) that you think Winnipeggers would be interested in!
You can find me online for the St Adolphe Valentines Market February 6th to 21st.